Discover the finest British products, culture and traditions with expert advice tailored to help you support local businesses and celebrate everything that makes Britain brilliant. Choose British is here to help.
Traditional British Beverages
Brits have built their drinking culture around tea and beer for centuries, shaped by trade routes and a love of flavour that still drives what we choose today.
Famous British Architects
Meet the British architects who shaped the nation's most iconic buildings, from Christopher Wren's St. Paul's Cathedral to other visionary designers.
Famous British TV Soaps and Dramas
British TV soaps like Coronation Street and EastEnders have entertained millions for decades and created global stars.
London 2012 Olympics: How It Promoted Britain
London hosts the 2012 Olympics on 27 July with four billion viewers expected worldwide, costing nearly £3 billion but generating over £10 billion in revenue.
Britain's Top Universities
See which British universities rank highest globally and what makes Oxford, Cambridge and others stand out to international students.
British Fashion Designers
How British fashion designers from Mary Quant to Vivienne Westwood shaped global style and remain influential today.
Famous British Spa Towns
Visit Britain's historic spa towns like Bath and Harrogate to bathe in natural thermal waters and experience centuries of relaxation.
The Annual British Beer Festival
Over 700 beers from Britain and abroad come to London's biggest annual beer festival at Earls Court every August.
Getting a Job in the British Film Industry
Breaking into the British film industry takes determination, whether you pursue formal qualifications or start as a runner on set to build contacts.
The Best British Annual Music Festivals
Top British music festivals from Glastonbury to Green Man offer legendary lineups and unforgettable atmospheres.
The Best British Christmas Markets
You don't need to travel to Europe for Christmas markets when the UK has brilliant ones in York, Edinburgh, London and beyond.
British Traditions Throughout the Year
See which British traditions happen throughout the year, from Guy Fawkes Night to regional celebrations like cheese rolling.
Taking Part in the Annual British Food Fortnight
Join in British Food Fortnight this September and October to celebrate the UK's regional food diversity and seasonal eating.